TRUSTED BY
TRUSTED BY
TRUSTED BY
TRUSTED BY
TRUSTED BY
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whatever it takes
B2B SaaS Design. Crafted With Excellence.
B2B SaaS Design. Crafted With Excellence.
B2B SaaS Design. Crafted With Excellence.
whatever
it takes
B2B SaaS Design. Crafted With Excellence.
What We Bring
What We Bring
What We Bring
What We Bring
What We Bring
Exceptional Design
We craft experiences that balance form and function, combining obsessive attention to detail with strategic insight to deliver products that users love.
Exceptional Design
We craft experiences that balance form and function, combining obsessive attention to detail with strategic insight to deliver products that users love.
Exceptional Design
We craft experiences that balance form and function, combining obsessive attention to detail with strategic insight to deliver products that users love.
Exceptional Design
We craft experiences that balance form and function, combining obsessive attention to detail with strategic insight to deliver products that users love.
Exceptional Design
We craft experiences that balance form and function, combining obsessive attention to detail with strategic insight to deliver products that users love.
Killer Product Strategy
We'll partner with you to organize and refine your diverse ideas. Then we'll transform them into a cohesive product vision that targets real user needs with a strong value proposition.
Killer Product Strategy
We'll partner with you to organize and refine your diverse ideas. Then we'll transform them into a cohesive product vision that targets real user needs with a strong value proposition.
Killer Product Strategy
We'll partner with you to organize and refine your diverse ideas. Then we'll transform them into a cohesive product vision that targets real user needs with a strong value proposition.
Killer Product Strategy
We'll partner with you to organize and refine your diverse ideas. Then we'll transform them into a cohesive product vision that targets real user needs with a strong value proposition.
Killer Product Strategy
We'll partner with you to organize and refine your diverse ideas. Then we'll transform them into a cohesive product vision that targets real user needs with a strong value proposition.
Technical Mastery
Our team combines deep technical expertise and a background in software engineering to swiftly understand and tackle your most complex challenges.
Technical Mastery
Our team combines deep technical expertise and a background in software engineering to swiftly understand and tackle your most complex challenges.
Technical Mastery
Our team combines deep technical expertise and a background in software engineering to swiftly understand and tackle your most complex challenges.
Technical Mastery
Our team combines deep technical expertise and a background in software engineering to swiftly understand and tackle your most complex challenges.
Technical Mastery
Our team combines deep technical expertise and a background in software engineering to swiftly understand and tackle your most complex challenges.
Pushing the Limits
We’re not interested in incremental changes. We help you challenge assumptions, question boundaries, and build products that redefine categories.
Pushing the Limits
We’re not interested in incremental changes. We help you challenge assumptions, question boundaries, and build products that redefine categories.
Pushing the Limits
We’re not interested in incremental changes. We help you challenge assumptions, question boundaries, and build products that redefine categories.
Pushing the Limits
We’re not interested in incremental changes. We help you challenge assumptions, question boundaries, and build products that redefine categories.
Pushing the Limits
We’re not interested in incremental changes. We help you challenge assumptions, question boundaries, and build products that redefine categories.
good enough is not enough
good enough is not enough
We design products that step beyond the ordinary.
Problems we solve
Problems we solve
Problems we solve
Problems We Solve
Problems we solve
Fragmented User Experience
Your app feels like a collection of disconnected modules, each screen with its own rules and design language, forcing users to relearn interactions and undermining their trust.
We’ll unify your app with one holistic design that works across each screen and feature, making your product consistent and cohesive.
User Churn
Your user flows are convoluted and prospects bounce before discovering your core value, leaving you with front-loaded acquisition costs and empty pipelines.
We’ll strip away the complexity and guide new users through their workflow so they can quickly gain value from your product and will keep coming back.
Product–Market Misalignment
You’re building new features only to find your target customers aren’t using them, wasting time and burning runway on the wrong problems.
We’ll work to deeply understand your target demographic and help you re-envision how your product can fit their needs.
Outdated Design
Your interface looks and feels dated, eroding credibility and signaling to users (and investors) that you’re not keeping pace with industry standards.
We’ll modernize your product’s UI, create a trustworthy look and feel, and shine light on your brand’s unique identity.
Strategic Drift
Without a clear product vision, teams chase features that don’t matter and stakeholders clash on priorities. That misalignment drains resources and stalls growth.
With a fresh set of eyes, we’ll help you calibrate your business’ identity, purpose, and design with a strategic vision workshop.
Usability Gaps
Your product works, but not seamlessly. Users stumble through unclear flows, inconsistent patterns, and cognitive overload, leading to missed opportunities.
We’ll streamline your design and make it intuitive to learn and use. By understanding your users’ mental models, we’ll design a solution that fits them and their expectations.
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
ZEROED IN
Modernized a people-analytics platform with a clean yet feature-rich design.
ZEROED IN
Modernized a people-analytics platform with a clean yet feature-rich design.
optimal work
Scaled and repositioned a productivity and mindfulness SaaS with a unified and serene design.
optimal work
Scaled and repositioned a productivity and mindfulness SaaS with a unified and serene design.
roche diagnostics
Employed strong research and strategic planning to design a health insights platform for doctors and patients.
roche diagnostics
Employed strong research and strategic planning to design a health insights platform for doctors and patients.
What our Clients Say
“Raden did an exceptional job redesigning our website. The end product was exactly what we needed, achieved after a few iterations, and within our budget and timeline. He was a pleasure to work with — he had excellent, innovative ideas; he clearly communicated along the way. A true professional in every sense of the word, and also very pleasant to work with.
We will definitely work with Raden again for all our design needs. We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”
Sharif Younes
Co-Founder, OptimalWork
"I hired Raden to design and prototype a web app and I can not recommend his work highly enough. Raden finished the work in a timely manner, hitting all the milestones that we agreed on. He went above and beyond with the number of iterations on the initial design and the Figma prototypes. It was a pleasure working with Raden and I would not hesitate to hire him again."
Ferras Hamad
Founder, EdgeTrad3r
“Our e-commerce site is particularly complex due to the amount of customization users can do. Raden made the interface clean, simple, and intuitive. And he managed to fit a wealth of information for each product and its customizations onto mobile-sized screens. Plus he gave us a modern-looking design that we desperately needed. He was thoughtful, collaborative, and skilled.”
Anais C
Hiring Manager, The Perfect Rug
“Loved working with Raden when worked with us at KERV. Raden is easy to work with and does a great job iterating through UX options. He conducted useful user sessions and came back with documented pain points and opportunities. We worked on different time zones, and I had no trouble getting in touch as expected during our scheduled times.
He is experienced working with (sometimes difficult) stakeholders, and handles frustrating situations exceptionally. I would absolutely work with Raden again in the future, and think he's a great addition to any UX/Design project.”
Susan Butler
Product Director, KERV AI
"Raden helped me bring the vision for my ultimate passion project to life. He not only provided excellent results, but he did it with enthusiasm and provided great insight into how the product should be designed and optimized for the best user experience.
He was a pleasure to work with, always on time, and when the requirements extended, he didn’t flinch to continue working without additional cost. I simply could not have found a better person to work with on this project, and could not be happier with the results! HIGHLY SUGGEST HIRING! Thanks Raden!"
Jordan Itzkovitz
Founder, Music Share
"Raden has done and continues to do incredible work for us. He is a wonderful UX designer, but where he truly shines is his ability to think deeply around problems and their solutions. I can't recommend him highly enough."
Robert Castellucci
President, U-Match LLC
“I had a pleasure to work with Raden for several months. I was very happy to see that right from the start, Raden took matters into his own hands. He planned, organized and led design and research activities that resulted in improved user and customer experience.
Raden has natural leadership skills, vast knowledge about digital products design and development and finally soft skills to work closely with stakeholders and junior colleagues.“
Magdalena Fidos
Design Manager, Roche Diagnostics
“Raden is a thorough, creative, and curious UX designer. He helped drive discussions on Jupyter Notebook design and usability in Azure Data Studio and internal team's Azure Data Studio extensions. Both designs are well thought through and require driving discussions from various partner teams, internal users, and external users that have varying point of views and motivations.
Raden seeks regular feedback in his approach and iterates to provide amazing UX designs that meet users' needs and technical constraints in a timely manner. His designs are based on data points, empathy, and creative flair that significantly improve the productivity of many data professionals and software engineers. Any team would be lucky to have a great collaborator and a team player like Raden.”
Julie Koesmarno
Product Manager, Microsoft
“Raden is a great designer. He takes the time to try and understand the user's journey, the needs and abilities of the business, and plans accordingly. I've had a very positive experience working with Raden.”
Todd Quillen
Founder & CEO, LIMSey
What our Clients Say
“Raden did an exceptional job redesigning our website. The end product was exactly what we needed, achieved after a few iterations, and within our budget and timeline. He was a pleasure to work with — he had excellent, innovative ideas; he clearly communicated along the way. A true professional in every sense of the word, and also very pleasant to work with.
We will definitely work with Raden again for all our design needs. We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”
Sharif Younes
Co-Founder, OptimalWork
"I hired Raden to design and prototype a web app and I can not recommend his work highly enough. Raden finished the work in a timely manner, hitting all the milestones that we agreed on. He went above and beyond with the number of iterations on the initial design and the Figma prototypes. It was a pleasure working with Raden and I would not hesitate to hire him again."
Ferras Hamad
Founder, EdgeTrad3r
“Our e-commerce site is particularly complex due to the amount of customization users can do. Raden made the interface clean, simple, and intuitive. And he managed to fit a wealth of information for each product and its customizations onto mobile-sized screens. Plus he gave us a modern-looking design that we desperately needed. He was thoughtful, collaborative, and skilled.”
Anais C
Hiring Manager, The Perfect Rug
“Loved working with Raden when worked with us at KERV. Raden is easy to work with and does a great job iterating through UX options. He conducted useful user sessions and came back with documented pain points and opportunities. We worked on different time zones, and I had no trouble getting in touch as expected during our scheduled times.
He is experienced working with (sometimes difficult) stakeholders, and handles frustrating situations exceptionally. I would absolutely work with Raden again in the future, and think he's a great addition to any UX/Design project.”
Susan Butler
Product Director, KERV AI
"Raden helped me bring the vision for my ultimate passion project to life. He not only provided excellent results, but he did it with enthusiasm and provided great insight into how the product should be designed and optimized for the best user experience.
He was a pleasure to work with, always on time, and when the requirements extended, he didn’t flinch to continue working without additional cost. I simply could not have found a better person to work with on this project, and could not be happier with the results! HIGHLY SUGGEST HIRING! Thanks Raden!"
Jordan Itzkovitz
Founder, Music Share
"Raden has done and continues to do incredible work for us. He is a wonderful UX designer, but where he truly shines is his ability to think deeply around problems and their solutions. I can't recommend him highly enough."
Robert Castellucci
President, U-Match LLC
“I had a pleasure to work with Raden for several months. I was very happy to see that right from the start, Raden took matters into his own hands. He planned, organized and led design and research activities that resulted in improved user and customer experience.
Raden has natural leadership skills, vast knowledge about digital products design and development and finally soft skills to work closely with stakeholders and junior colleagues.“
Magdalena Fidos
Design Manager, Roche Diagnostics
“Raden is a thorough, creative, and curious UX designer. He helped drive discussions on Jupyter Notebook design and usability in Azure Data Studio and internal team's Azure Data Studio extensions. Both designs are well thought through and require driving discussions from various partner teams, internal users, and external users that have varying point of views and motivations.
Raden seeks regular feedback in his approach and iterates to provide amazing UX designs that meet users' needs and technical constraints in a timely manner. His designs are based on data points, empathy, and creative flair that significantly improve the productivity of many data professionals and software engineers. Any team would be lucky to have a great collaborator and a team player like Raden.”
Julie Koesmarno
Product Manager, Microsoft
“Raden is a great designer. He takes the time to try and understand the user's journey, the needs and abilities of the business, and plans accordingly. I've had a very positive experience working with Raden.”
Todd Quillen
Founder & CEO, LIMSey
What our Clients Say
“Raden did an exceptional job redesigning our website. The end product was exactly what we needed, achieved after a few iterations, and within our budget and timeline. He was a pleasure to work with — he had excellent, innovative ideas; he clearly communicated along the way. A true professional in every sense of the word, and also very pleasant to work with.
We will definitely work with Raden again for all our design needs. We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”
Sharif Younes
Co-Founder, OptimalWork
"I hired Raden to design and prototype a web app and I can not recommend his work highly enough. Raden finished the work in a timely manner, hitting all the milestones that we agreed on. He went above and beyond with the number of iterations on the initial design and the Figma prototypes. It was a pleasure working with Raden and I would not hesitate to hire him again."
Ferras Hamad
Founder, EdgeTrad3r
“Our e-commerce site is particularly complex due to the amount of customization users can do. Raden made the interface clean, simple, and intuitive. And he managed to fit a wealth of information for each product and its customizations onto mobile-sized screens. Plus he gave us a modern-looking design that we desperately needed. He was thoughtful, collaborative, and skilled.”
Anais C
Hiring Manager, The Perfect Rug
What our Clients Say
“Raden did an exceptional job redesigning our website. The end product was exactly what we needed, achieved after a few iterations, and within our budget and timeline. He was a pleasure to work with — he had excellent, innovative ideas; he clearly communicated along the way. A true professional in every sense of the word, and also very pleasant to work with.
We will definitely work with Raden again for all our design needs. We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”
Sharif Younes
Co-Founder, OptimalWork
"I hired Raden to design and prototype a web app and I can not recommend his work highly enough. Raden finished the work in a timely manner, hitting all the milestones that we agreed on. He went above and beyond with the number of iterations on the initial design and the Figma prototypes. It was a pleasure working with Raden and I would not hesitate to hire him again."
Ferras Hamad
Founder, EdgeTrad3r
“Our e-commerce site is particularly complex due to the amount of customization users can do. Raden made the interface clean, simple, and intuitive. And he managed to fit a wealth of information for each product and its customizations onto mobile-sized screens. Plus he gave us a modern-looking design that we desperately needed. He was thoughtful, collaborative, and skilled.”
Anais C
Hiring Manager, The Perfect Rug
What our Clients Say
“Raden did an exceptional job redesigning our website. The end product was exactly what we needed, achieved after a few iterations, and within our budget and timeline. He was a pleasure to work with — he had excellent, innovative ideas; he clearly communicated along the way. A true professional in every sense of the word, and also very pleasant to work with.
We will definitely work with Raden again for all our design needs. We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”
Sharif Younes
Co-Founder, OptimalWork
"I hired Raden to design and prototype a web app and I can not recommend his work highly enough. Raden finished the work in a timely manner, hitting all the milestones that we agreed on. He went above and beyond with the number of iterations on the initial design and the Figma prototypes. It was a pleasure working with Raden and I would not hesitate to hire him again."
Ferras Hamad
Founder, EdgeTrad3r
“Our e-commerce site is particularly complex due to the amount of customization users can do. Raden made the interface clean, simple, and intuitive. And he managed to fit a wealth of information for each product and its customizations onto mobile-sized screens. Plus he gave us a modern-looking design that we desperately needed. He was thoughtful, collaborative, and skilled.”
Anais C
Hiring Manager, The Perfect Rug
Let's Build Something Remarkable
Let's Build Something Remarkable
Let's Build Something Remarkable
Let's Build Something Remarkable
Let's Build Something Remarkable
Copyright © 2025 Raden Tonev. All Rights Reserved.
Copyright © 2025 Raden Tonev. All Rights Reserved.
Copyright © 2025 Raden Tonev. All Rights Reserved.
Copyright © 2025 Raden Tonev. All Rights Reserved.
Copyright © 2025 Raden Tonev. All Rights Reserved.