zeroed in
ZeroedIn had built a powerful engine for HR insights, but years of patchwork updates left users lost in complex menus, duplicate features, and unclear flows. They had recently hired outside consultant to tell them what seemed clear to me: their UX was not up to par with their competitors and they were losing business because of it.
We kicked off with a deep dive to understand the current situation:
Desk research into industry reports, consulting docs, and competitor products
Interaction mapping to trace every click, dead-end, and detour
Persona deep dives with HR analysts, senior people analysts, and HR execs to unearth their pain points, goals, and objectives
Sitemaps & journey maps to expose hidden friction points
Competitor analysis to see different approaches and start noticing patterns
The research revealed that the situation was even more challenging than initially thought. The features were unclear, the interactions were complex and hard to understand. it felt like the product had not identity.
We knew we needed to make drastic changes. This is the approach we took:
Focused
Sunset low-value features
Amplified
Double down on core value features
User-centric
Align with the needs and desires of users
Streamlined
Make the platform easy to use and intuitive
We reimagined ZeroedIn from the ground up. Building an intuitive, user-first interface that turns complex HR analytics into clear, actionable insights.
In the end, we conducted concept validations, and the feedback was overwhelmingly positive! Users liked the intuitive navigation and the simple interactions. They also liked the new flexibility for key tasks, like data curation and sharing.
The full validated design was delivered, along with brand guidelines and documentation. The M10 agency team was delighted with the outcome and the work I did. This resulted in our continued collaboration on future projects and initiatives. ZeroedIn received all artifacts and deliverables that we promised, executed at high quality, as well as within time and budget timelines!
Ready to transform your product into an experience users love? Let’s chat.
