Optimal Work

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Summary

We partnered with OptimalWork to redesign their mindfulness SaaS which aims to improve work productivity and enjoyment. They wanted to expand the user base and boost customer satisfaction, but their existing platform wasn’t meeting its full potential. We helped them redesign the experience, making it more intuitive, scalable, and aligned with both user needs and business growth.

By streamlining the web UI and restructuring the information architecture, we enhanced usability while future-proofing the platform for new features and customers. Additionally, we optimized the experience for corporate buyers, unlocking new revenue opportunities without compromising ease of use for individual users.

The Challenge

OptimalWork had an existing product on the market, so we needed to get an in-depth understanding of it before we could begin our redesign. We started by conducting a UX audit to identify what was working and what areas needed improvement.

The existing app had a lot of useful content as well as an engaging set of accompanying tools. There was also a solid academic foundation to back the platform.

However, some issues needed to be addressed. The branding was dated and inconsistent, and different parts of the application did not feel cohesive. The layout was also confusing with tools and content scattered, making it unclear where a user should start their journey.

Overall, there was a valuable foundation of useful features, but the platform looked more like an MVP than a polished, well-thought-out product.

Research & Analysis

To learn about the product’s target audience, we conducted user interviews. We spoke with existing OptimalWork users with the aim of understanding their needs, pain points, and desires.

The research gave us invaluable insights into the company’s strengths and weaknesses, and we were able to derive two personas that represented their main users.

PROFESSIONAL PAULA

Paula is a corporate lawyer. She needs to stay focused at work while also maintaining a positive outlook and feeling rewarded. She wants to juggle multiple tasks and maximize her mental health and sense of accomplishment.

PROFESSIONAL PAULA

PROFESSIONAL PAULA

PROFESSIONAL PAULA

STUDENT STEVE

Steve is a graduate student. He needs to get his assignments done and make sure his career is on track. He has many competing priorities and his schedule can be stressful. He wants to stay organized and keep a sense of sanity as he is going through grad school.

STUDENT STEVE

STUDENT STEVE

STUDENT STEVE

Strategy

After collecting all the data and insights, we worked on a design strategy that would help achieve the client’s business goals. With the ultimate target of making the experience more scalable and streamlined, we set the following objectives:

Focus on the highly-valued content rather than the secondary tools

Reorganize the platform and optimize key interactions

Reduce clutter and clean up the layout

Improve the product offering to attract enterprise customers

Refresh the branding to make the site more professional and consistent

Focus on the highly-valued content rather than the secondary tools

Reorganize the platform and optimize key interactions

Reduce clutter and clean up the layout

Improve the product offering to attract enterprise customers

Refresh the branding to make the site more professional and consistent

Focus on the highly-valued content rather than the secondary tools

Reorganize the platform and optimize key interactions

Reduce clutter and clean up the layout

Improve the product offering to attract enterprise customers

Refresh the branding to make the site more professional and consistent

After collecting all the data and insights, we worked on a design strategy that would help achieve the client’s business goals.

With the ultimate target of making the experience more scalable and streamlined, we set the following objectives:

Focus on the highly-valued content rather than the secondary tools

Reorganize the platform and optimize key interactions

Reduce clutter and clean up the layout

Improve the product offering to attract enterprise customers

Refresh the branding to make the site more professional and consistent

Design

With the research complete, we were able to refine the design and complete a high-fidelity prototype with a complete branding refresh.

The final design featured a simplified interaction model, improved organization, and serene visuals. We also introduced a number of features that made the platform more unified and easy to use.

The Golden Hour

One of the most popular tools of the app is The Golden Hour, which helps users practice their desired behavior during an hour of focused work. We redesigned the experience to make it more intuitive and reduce friction.

The Golden Hour

Prompts

During the Golden Hour, users navigate through a series of prompts. In our new design, we made sure that our prompts are minimal and easy get through, mitigating fatigue.

Prompts

During the Golden Hour, users navigate through a series of prompts. In our new design, we made sure that our prompts are minimal and easy get through, mitigating fatigue.

Prompts

During the Golden Hour, users navigate through a series of prompts. In our new design, we made sure that our prompts are minimal and easy get through, mitigating fatigue.

Timer

The timer is another key part of the Golden Hour flow. We simplified the UI for the timer and added background customizations for a more personal experience.

Timer

The timer is another key part of the Golden Hour flow. We simplified the UI for the timer and added background customizations for a more personal experience.

Timer

The timer is another key part of the Golden Hour flow. We simplified the UI for the timer and added background customizations for a more personal experience.

Masterclass

Much of the content offered through OptimalWork is located within the MasterClass. In the new design, we updated the interface as well as the look and feel of the class. This made it easier to scan through and interact with the MasterClass.

Masterclass

Validation

Once we had an outline for the redesign and a solid wireframe, we conducted concept validation research. We spoke with existing OptimalWork users, showing them the new design plans and getting their feedback on the changes.

By testing our ideas with real users, we ensured that our updates would be well-received. It also gave us a deeper understanding of the user needs, which we used to guide our final design.

Outcome

Beyond delivering a polished, high-fidelity prototype, we ensured a smooth handoff by collaborating closely with the development team. The redesigned platform not only improved user satisfaction but also strengthened OptimalWork’s positioning for enterprise adoption and long-term growth.

With the final deliverables organized and packaged, we handed it all off to the client, who had this to say about our work:

“

“Raden did an exceptional job redesigning our website. The end product was exactly what we needed, achieved after a few iterations, and within our budget and timeline. He was a pleasure to work with — he had excellent, innovative ideas; he clearly communicated along the way.

A true professional in every sense of the word, and also very pleasant to work with. We will definitely work with Raden again for all our design needs.

We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”

“

A true professional in every sense of the word, and also very pleasant to work with. We will definitely work with Raden again for all our design needs.

We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”

“

A true professional in every sense of the word, and also very pleasant to work with. We will definitely work with Raden again for all our design needs.

We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”

“

A true professional in every sense of the word, and also very pleasant to work with. We will definitely work with Raden again for all our design needs.

We are extremely happy with the designs Raden made for us, as well as the insights he gave us into our product along the way. You'd be very lucky to have him work to bring your ideas to life.”

Sharif Younes, Co-Founder, OptimalWork

Let's Build Something Remarkable

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Let's Build Something Remarkable

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Let's Build Something Remarkable

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Let's Build Something Remarkable

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